In our previous posts, we spoke about Reid Hoffmann and Mark Zuckerberg.
This one’s dedicated to the founder of Twitter, Jack Dorsey (Jack on Twitter). Dorsey is an American software architect and businessperson best known as the creator of Twitter. BusinessWeek called him one of technology’s “best and brightest.” MIT’s Technology Review named him in the TR35, an outstanding innovator under the age of 35.
For those who have still not started Tweeting, Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 charactersdisplayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.
Jack Dorsey introduced the idea of an individual using an SMS service to communicate with a small group, a concept partially inspired by the SMS group messaging service TXTMob. This is what he had to say:
The working name was just “Status” for a while. It actually didn’t have a name. We were trying to name it, and mobile was a big aspect of the product early on … We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.We wanted to capture that in the name—we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. So we did a bunch of name-storming, and we came up with the word “twitch,” because the phone kind of vibrates when it moves. But “twitch” is not a good product name because it doesn’t bring up the right imagery. So we looked in the dictionary for words around it, and we came across the word “twitter,” and it was just perfect. The definition was “a short burst of inconsequential information,” and “chirps from birds.” And that’s exactly what the product was.
The first prototype was an internal service for Odeo employees. By the end of 2007, about 500,000 tweets per quarter were posted. By the end of 2008, 100 million tweets per quarter were posted. By the end of 2009, 2 billion tweets per quarter were posted. In the first quarter of 2010, 4 billion tweets per quarter were posted.