13
Sep
09

JUKARI Fit to Fly


JUKARI Fit to Fly is an innovative gym workout designed for all women with one single objective – to make fitness for women fun again. JUKARI, the result of a long-term relationship between Reebok and the globally renowned entertainment company, Cirque du Soleil, is an hour-long workout that was created on a specially-designed piece of equipment called the FlySet, which gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. JUKARI launched in top gyms in fourteen cities around the world including Hong Kong, Mexico City, Madrid, London, Krakow, Munich, Seoul, Kuala Lumpur, Buenos Aires, Santiago, Montreal, Los Angeles, Boston, and New York.

To complement JUKARI Fit to Fly, Reebok also created two collections of women’s fitness apparel and footwear called On the Move and the Reebok-Cirque du Soleil collection. Both lines consist of products that can be worn for a range of fitness disciplines, from running to yoga, JUKARI Fit to Fly, to tennis.

The Reebok-Cirque du Soleil partnership and JUKARI Fit to Fly workout are the direct result of insights into what women really want from exercise. A survey of 15,000 women across 25 countries in 2008 found that while nearly half of all women know that exercise and keeping fit is very important to their overall health, less than 25% participate in fitness often. Specially-commissioned Reebok research looked at why this might be. The findings showed that nearly two thirds (61%) of all women would workout more if it was more fun. More than half (54%) felt exercise was a chore. (Read more)

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So what’s this blog about?

Another attempt? Well yes. Attempting to figure out another sustainable model (there are some other attempts going on parallel-ly). Well, we have a lot of questions in mind. we read up stuff, we do some research to find answers to these questions. This is an attempt to publish that little 15-20 minute research.
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