03
Sep
09

1984 – commercial introducing Apple Mac


“1984” is an American television commercial which introduced the Macintosh personal computer for the first time. It is now considered a watershed event and a masterpiece in advertising. It was directed by Ridley Scott, conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, and produced by New York production company Fairbanks Films. Ridley Scott was hired by agency producer Richard O’Neill to direct it, with the “unheard-of production budget of $900,000.” Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only daytime televised broadcast was on 22 January 1984 during the third quarter of Super Bowl XVIII. (Read more)

Some of the awards that this ad won:

2007: Best Super Bowl Spot (in the game’s 40-year history)

2003: World Federation of Advertisers – Hall of Fame Award (Jubilee Golden Award)

1999: TV Guide – Number One Greatest Commercial of All Time

1995: Advertising Age – Greatest Commercial

1995: Clio Awards – Hall of Fame

1984: Clio Awards

1984: 31st Cannes Lions International Advertising Festival – Grand Prix

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1 Response to “1984 – commercial introducing Apple Mac”


  1. 1 Swagata Basak
    September 3, 2009 at 5:46 pm

    good… keep it up !


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