24
Aug
09

Slow Cow takes on Red Bull


slow cowSlow Cow is a relaxation beverage produced by Canadian company Slow Cow Drink Inc.  Dubbed an “anti-energy” drink, it was created to “help people slow down” and parodied Red Bull by using packaging similar to that of the popular energy drink (two cows relaxing to contrast the two bulls fighting in the Red Bull logo).  Slow Cow was launched in Quebec in December 2008. The company plans to sell the product in the rest of Canada, and in France, the United Arab Emirates, Lebanon, the United States, Russia, Italy, and China.

Slow Cow was developed by Lino Fleury in Quebec. He noted that while there were plenty of energy drinks available, there were no beverages to “help people slow down when they are stressed.”

Slow Cow’s principal ingredient is L-Theanine, an amino acid found in tea plants that increase levels of GABA in the brain, which is said to produce a “feeling of relaxation and well-being” “without causing sleepiness”. L-Theanine is also said to increase mental awareness, cognition, and concentration. (Read more)

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