05
Aug
09

Yellow Pages


Was wondering why Yellow pages are called as such…was sure that there must be some story behind it and wanted to find out the same.

The name and concept of “Yellow Pages” came about in 1883, when a printer in Cheyenne, Wyoming working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886 Reuben H. Donnelley created the first official yellow pages directory, inventing an industry.

To avoid the increasing cost of yellow paper, the yellow background of the pages is currently printed on white paper using ink. Yellow paper is no longer used.

Interestingly, the song Yellow by Coldplay was inspired by Yellow pages.The band’s main vocalist Martin While composing the song’s lyrics, could not find the right words. He was thinking of a specific word, which he deemed a missing key word in the lyrics, to fit the song’s concept. He looked around the studio and found the telephone directory Yellow Pages, which happened to be situated nearest to him. Martin later titled the song “Yellow” as a reference to the directory.

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2 Responses to “Yellow Pages”


  1. 1 ingainesvillega
    August 11, 2009 at 11:11 pm

    Nice research on how the YP came up with their name.


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