03
Jul
09

The Post-It story


I have a Post-It fetish, absolutely adore them. And know a lot of people who share the same feeling with me. So wanted to find out the story behind this innovation of 3M.

As it turns out, this product was an accidental discovery by a scientist at 3M.

According to Wiki, in 1968, Dr. Spencer Silver, a scientist at 3M in the United States, with the help of Jesse Kops, a fellow scientist, accidentally developed a “low-tack”, reusable pressure sensitive adhesive. For five years, Silver promoted his invention within 3M, both informally and through seminars, but without much success. In 1974, a colleague of his, Art Fry, who had attended one of Silver’s seminars, came up with the idea of using the adhesive to anchor his bookmark in his hymnbook. 3M launched the product in 1977, but it failed as consumers had not tried the product. A year later 3M issued free samples to residents of Boise, Idaho, United States. By 1980 the product was being sold nationwide in the US; a year later Post-its were launched in Canada and Europe. In 2003, the company came out with Post-it Brand Super Sticky notes, with a stronger glue that adheres better to vertical and non-smooth surfaces.

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Another attempt? Well yes. Attempting to figure out another sustainable model (there are some other attempts going on parallel-ly). Well, we have a lot of questions in mind. we read up stuff, we do some research to find answers to these questions. This is an attempt to publish that little 15-20 minute research.

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